FOR IMMEDIATE RELEASE |
Media Contacts: |
George Torres - 305-623-6261 Maria Cosio - 305-626-7397 |
MIAMI DOLPHINS AND DOLPHIN STADIUM ANNOUNCE
MULTI-YEAR PREMIER PARTNERSHIP WITH SPRINT
FEATURING THE SPRINT FANTASY LOUNGE
MULTI-YEAR PREMIER PARTNERSHIP WITH SPRINT
FEATURING THE SPRINT FANTASY LOUNGE
MIAMI, FL (July 10, 2007) – Dolphins Enterprises CEO Joe Bailey today announced a new multi-year, comprehensive Premier Marketing Partnership with Sprint.
This Premier Partnership will afford Sprint with special exclusive features at Dolphin Stadium, with the Miami Dolphins and in the community.
On the all-new Club Level of Dolphin Stadium that will debut during the 2007 Miami Dolphins season, the Sprint Fantasy Lounge will provide guests with access to all NFL games. Additionally, Sprint will be the Presenting Sponsor of Dolphins Mobile, the Dolphins Fantasy Football League and Pro Bowl Balloting, as well as the Sprint NFL Mobile Access Tour at Dolphin Stadium. Among the highlights of these programs, Dolphins Mobile will provide a unique opportunity for Sprint customers to receive exclusive Dolphins’ information via their cell phone.
“Sprint’s involvement with Dolphin Stadium and the Miami Dolphins continues to grow and with the Sprint Fantasy Lounge, the Sprint NFL Mobile Access Tour and via Sprint NFL Mobile we’re offering fans in Miami exclusive ways to interact with the NFL and the Miami Dolphins,” said Steve Gaffney, Sprint’s director of sports marketing. “Sprint will provide fans the ability to track and manage their fantasy teams from their phone as well as exclusive audio and video footage, including a live, round-the-clock feed of NFL Network.”
“Sprint brings a unique fantasy football experience to Dolphin Stadium. We believe in an unfailing commitment to customer service, and research tells us that our guests want more technological amenities and more access to fantasy football. This new partnership with Sprint allows us to raise the bar in terms of experiential offerings for our fans,” said Joe Bailey, CEO of Dolphins Enterprises.
In the coming years, premier marketing partners will be integrated into the fan experience at the newly transformed Dolphin Stadium through thematics, immersive branding and technology solutions. “We’re looking forward to working hand-in-hand with our Premier Partners and other marketing partners on their experiential marketing innovations for our guests. Dolphin Stadium will be the place to be for sponsors and guests,” emphasized Bailey.
About Dolphin Stadium
Dolphin Stadium, located in Miami Gardens, Florida, is a world-class sports and entertainment facility that hosts a wide variety of events including: Miami Dolphins football, Florida Marlins baseball, the FedEx Orange Bowl (including the upcoming National Championship game in 2009) and the upcoming 2010 Super Bowl. The stadium has also been the home of two Major League Baseball (MLB) World Series Games, four National Football League (NFL) Super Bowls, and numerous concerts. Dolphin Stadium boasts the largest hi-definition video boards in professional sports and the world’s longest LED ribbon
display. Owned by H. Wayne Huizenga, Dolphin Stadium is undergoing extensive renovations and improvements expected to be completed by 2009, making Dolphin Stadium the premier stadium in the United States and the Americas. For more information on Dolphin Stadium, please visit www.dolphinstadium.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 53.6 million customers at the end of the first quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
