MIAMI – The Soulfrito Music Festival, the first and only celebration of its kind in the world which provides a platform of expression for Urban Latin music and culture, is proud to announce its return and partnership with Sun Life Stadium. The first and largest event to directly cater to the multi-cultural Latino community in the United States, will take place Saturday, February 22, 2014 in the Grand Plaza at Sun Life Stadium. Artist and ticket information will be released later this year.
“We are excited that the Soulfrito Music Festival has returned and look forward to the upcoming event at Sun Life Stadium,” said Todd Boyan, Senior Vice President, Sun Life Stadium. “This is a first-class event that highlights our community and will be a great opportunity for participants to learn more about this festival and its mission throughout the year.”
As part of the partnership, Soulfrito and the Miami Dolphins will develop fan-centric activations that will appeal to both Dolphins fans and the community at large. The partnership is a part of a five-year deal with the stadium to build the festival platform aimed at multi-cultural Hispanics and enthusiasts of Urban Latin culture.
“We are excited about our partnership with Sun Life Stadium as we continue to expand the festival’s brand and reach,” said Melissa Giles, founder of SMF. “Since its inception “Soulfrito Music Festival” (SMF) has been the premier launch pad for emerging and established artists looking to connect with multicultural Latino fans. The festival will continue to provide a platform for brand partners to engage in a culturally relevant fashion with today’s ethnically diverse markets while attracting some of the biggest names in popular music in the areas of Latin, Pop, Urban and EDM.”
In 2002, the first Soulfrito Music Festival took place at Bayfront Park Amphitheatre and was hosted by New York radio personality Angie Martinez and Lala Anthony. The festival has been a premier launch pad for today’s leading Urban Latin talent including artists such as Pitbull, Aventura, Wisin Y Yandel and Kat Deluna.
Through this breakthrough partnership, both brands will reach out to multi-cultural Latinos filling a void for a one of kind event platform reaching second and third generation U.S. Hispanics and Urban Latin enthusiasts. This “world’s first” and unique celebration of Urban Latin culture was first introduced to provide a platform to represent the growing multi-cultural Latino audience in America. Through this partnership with Sun Life Stadium, the Soulfrito Music Festival will return to Miami in 2014 bringing together a mix of Top Music Talent, DJs and Visual artists.